![](https://www.cpthairice.com/wp-content/uploads/2024/01/BRAND-OF-THE-YEAR-2024-1-1024x660.jpg)
The World Branding Award, Brand of the Year, resulted from rigorous evaluation, including brand valuation, comprehensive consumer market research, and public online voting. Out of a pool of over 1,500 nominated brands, only 200 were distinguished with the title of “Brand of the Year.”