C.P.Intertrade Co., Ltd. and C.P. Thai Rice Co., Ltd.
is the joint venture under the control of Charoen Pokphand Group established in 1979. The company was promoted in the investment from the Board of Investment of Thailand. The operation focused on providing service of international trade with the service of importing and exporting various types of products in order to quickly respond to the demand of customers covering all regions of the world. The company is trusted from the customers as the leading international trade company of Thailand with worldwide network of trade.
The business operated by the company the rice business under the brand of “Royal Umbrella”. It is the product of the company whose quality is improved and is sold in more than 100 countries around the world under the same standard and the same brand. Being sold in foreign countries, the English name of the brand is used as “Royal Umbrella”.
Royal Umbrella Rice emphasizes a lot on the standard and quality starting from the selection of raw materials of high quality. Three rice mills are constructed for directly receiving the raw materials from farmers; Buriram Rice Mill, Kamphaengpetch Rice Mill, and Suphanburi Rice Mill. There are total of more than 30 alliance rice mills. There are 2 plants for rice quality improvement; Wangdaeng Rice Plant and Nakornluang Rice Plant in Ayutthaya. The advanced technology with global standard is used there. The plants are considered to be the most modern ris plants of the regions. The development starts from the selection of rice kinds, the production process, the quality control, and the rigid inspection. It can be traceable in all processes resulting in the high quality of products following international standard. The production standard is under GMP, HACCP, and ISO 9001: 2008. There are 5 productivities with the total volume of 1.66 million tons of rice per year.
The company also builds the port for marine transportation system in the nearby areas directly connected to the production plants. It is the first marine transportation system of Thailand which can help in environment conservation. We use motor cargo ships in the export and the transportation of products to domestic warehouses instead of using the trucks in the transportation.
Royal Umbrella Rice expands the market to other types of products which are selected by the company for being export under the brand of “Royal Umbrella” in food products, products related to food and non-food, for example, instant rice vermicelli, instant noodles, Ri-O Thai jasmine rice snack, etc.
All achievements occur because we pay attention to and focus on the quality of products, technology, production equipment, as well as the strong marketing plan. We build the network of selling and distributing products around the world. We emphasize on using the strategy to create our brand recognition widely with the products of “Royal Umbrella Rice”, especially-selected rice, and other food products. More importantly, our worldwide personnel are in the rice business. They are the important force leading Royal Umbrella Rice to the highest point of rice business. We received a lot of awards such as the award of Super Brand in Singapore in 2003-2011. In Thailand in 2005-2006, we received the Prime Minister’s Award. In 1995, 2005, and 2011, we received the award from Department of Export Promotion, Ministry of Commerce. We received the World Best Rice Award 2009 in Philippines from the World Rice Conference 2009. Recently, we received the “FDA Quality Award” in 2013 which we become the only one operator of bagged rice in Thailand to receive this award.
Apart from the mentioned achievements, what we believe most is “the intention to help Thai farmers to have better lives, have stable and good future”. This is the challenging mission which we must achieve eventually as the phrase of “Rice is life”.